First Day

Healthcare96% confidence

First Day is a health and wellness brand that sells research-backed multivitamin and supplement gummies for kids, teens, and adults, primarily through an online subscription model.

Austin, TX, USA
firstday.com

About First Day

First Day is a dietary supplement company focused on “no junk” multivitamins and related supplements for families. Under the legal entities First Day, Inc. and First Day Life Inc., the brand offers gummy multivitamins, probiotics, magnesium, and brain support formulas for toddlers, kids, teens, women, and men, emphasizing organic superfood blends and clean-label ingredients. Their products are sold mainly online through firstday.com, as well as select third‑party retailers, and are positioned as a way to help fill nutritional gaps in modern diets. ([firstday.com](https://firstday.com/?utm_source=openai))

A charge from “SP FIRST DAY INC.” on a card statement is typically associated with a purchase made on First Day’s website, often as part of their subscription program where vitamins and supplements are delivered on a recurring basis (monthly or in multi‑month bundles). Customers may also see charges for one‑time purchases, add‑on products like probiotics or magnesium, or promotional bundles and starter packs. Recurring amounts frequently reflect multiple bottles shipping at once (for example, family or quarterly bundles), which can lead to higher‑than‑expected totals if quantities or shipment frequency are changed. ([firstday.com](https://firstday.com/products/the-no-junk-multivitamin?utm_source=openai))

If you have questions about a First Day charge, start by logging into your account at account.firstday.com or via the “Manage Subscriptions” link on their site to review active subscriptions, upcoming renewal dates, product quantities, and order history. You can also search your email for order confirmations from firstday.com or hifirstday.com. If something looks wrong—such as an unexpected renewal, quantity increase, or duplicate charge—use the Contact Us form linked in the site footer or FAQ to reach customer support; the company primarily handles support via email and web forms rather than by phone. If you cannot resolve the issue or believe the charge is unauthorized, you can pause or cancel subscriptions in your account and then contact your card issuer to dispute the transaction or block future billings. ([firstday.com](https://firstday.com/))

Bank Statement Variations

1 known variations

These are the raw merchant codes that appear on bank and credit card statements that we've identified as belonging to First Day.

  1. SP FIRST DAY INC.

Frequently Asked Questions

Why do I see a charge from "SP FIRST DAY INC" on my card statement?

This charge is from First Day, a supplement company that sells multivitamin and wellness gummies. The descriptor often appears when you place an order or start a subscription on firstday.com, and the “SP” prefix typically indicates the Shopify payment platform rather than a separate merchant.

Is First Day a subscription service, and how are recurring charges billed?

First Day strongly promotes a subscription model where vitamins and supplements are auto‑shipped on a repeating schedule (often monthly or in multi‑month batches). When you choose a subscription instead of a one‑time purchase, your card is billed automatically at each renewal for the current quantity and bundle you selected, which can result in larger charges if you subscribe to multiple bottles or quarterly shipments. ([firstday.com](https://firstday.com/products/the-no-junk-multivitamin?utm_source=openai))

How can I cancel or pause my First Day subscription to stop future charges?

To cancel or pause, log into your account (usually via the “Account Login” or “Manage Subscriptions” links in the footer of firstday.com), open your active subscription, and select options to skip, change frequency, or cancel. If you have trouble accessing your account or are unsure whether cancellation completed, submit a request through First Day’s Contact Us form and keep a copy of the confirmation email for your records. ([firstday.com](https://firstday.com/))

What are typical amounts for First Day charges?

Individual bottles of gummies are generally priced in the range of a few dozen dollars each, and subscription discounts or promo codes may lower the effective per‑bottle cost. However, family packs, quarterly subscriptions, or orders that include multiple products (such as multivitamins plus probiotics and magnesium) can total over $100 per shipment, which may explain unexpectedly high line items on a statement. ([firstday.com](https://firstday.com/))

Can I get a refund from First Day if I was charged for an order I don’t want?

First Day advertises a limited money‑back guarantee window on initial purchases, but their policies are stricter for recurring subscription shipments, and reviews suggest that refunds on renewals may be partially limited or refused. If you received an order you don’t want, contact their support as soon as possible via the Contact Us form, referencing your order number, and ask what refund or store‑credit options are available under their current refund and cancellation policies. ([firstday.com](https://firstday.com/pages/high-converting-pages-page-using-5-reasons-why-for-first-day-inc?utm_source=openai))

Why was I charged even though I thought I cancelled my First Day subscription?

Some customers report confusion around the cancellation flow, including additional confirmation steps and emails. If you started but did not fully confirm cancellation through the account portal or an email link, the subscription may have remained active and renewed. Check your First Day account and email history to confirm the exact cancellation date, then contact their support with screenshots if you believe you cancelled before the renewal processed.

Does First Day place small authorization holds or pending charges?

Like many online merchants using e‑commerce platforms, First Day may place temporary authorization holds when you update your card details or when an order is initiated; these holds can appear as pending charges and typically drop off automatically if the order fails or is cancelled before fulfillment. If a small temporary amount remains pending for several days without converting into a posted transaction, it is usually your bank releasing the hold rather than First Day actively charging you.

How can I verify that a First Day charge is legitimate and not fraud?

To verify, compare the charge date and amount with your order history in your First Day account and any order or shipping confirmation emails from firstday.com or hifirstday.com. If you have no account, no emails, and no family member recognizes the purchase, treat it as potentially fraudulent: contact First Day support with the last four digits of the card and date of charge, and simultaneously notify your bank or card issuer so they can investigate and, if needed, block your card and reverse unauthorized transactions.

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