Soufeel

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Soufeel is an online retailer specializing in personalized jewelry, photo gifts, and custom accessories sold directly to consumers worldwide.

New York, NY, USA
soufeel.com
Owned by Soufeel Jewelry Limited

About Soufeel

Soufeel is a global e-commerce brand focused on personalized jewelry and custom gifts. Founded in 2009 and marketed as originating from New York, the company offers custom name necklaces, photo charms, bracelets, rings, and a wide range of keepsakes and home décor items that can be customized with names, photos, dates, and messages. Soufeel sells primarily through its own websites (such as soufeel.com) using a direct-to-consumer model, with operations and corporate entities based in Hong Kong and logistics centers in the U.S. and Europe. ([soufeel.com](https://soufeel.com/?utm_source=openai))

A charge labeled like “Awx*Ussoufeel Chicago IL” typically represents an online purchase made through Soufeel’s U.S. processing channel, where “Awx*” is likely a payment processor prefix and “Ussoufeel” refers to the U.S.-facing Soufeel storefront. Customers usually see charges for one-time purchases of personalized jewelry or gifts; amounts vary depending on product, options, and shipping, and may include currency conversion if the card is not in USD. In some cases, small temporary authorization holds may appear when a card is first added or when Soufeel verifies payment before shipping.

If you don’t recognize a Soufeel charge, first check your email (including spam) for order confirmations from soufeel.com and review your account order history if you created an account. Verify with household members to see if anyone placed an order using your card. For billing questions, you can contact Soufeel via their support portal or by email at cs@soufeel.com, providing the last four digits of your card, the exact charge amount, and the transaction date so they can locate the order. If you still suspect fraud, contact your bank or card issuer promptly to dispute the charge and request a new card. ([soufeel.com](https://soufeel.com/?utm_source=openai))

Bank Statement Variations

1 known variations

These are the raw merchant codes that appear on bank and credit card statements that we've identified as belonging to Soufeel.

  1. Awx*Ussoufeel Chicago IL

Frequently Asked Questions

Why do I see a charge from “Awx*Ussoufeel Chicago IL” on my card?

This descriptor usually corresponds to an online order placed at Soufeel (soufeel.com), where “Awx*” is a payment processor prefix and “Ussoufeel” refers to Soufeel’s U.S.-facing storefront. The Chicago, IL reference is typically the payment processor or acquiring bank location, not a physical Soufeel store.

What types of purchases typically result in a Soufeel charge?

Soufeel charges usually come from buying personalized items such as name necklaces, photo charms, engraved bracelets, custom photo gifts, and other customized accessories or home décor through their website. The total often includes product cost, customization fees, shipping, and sometimes taxes or duties depending on your region. ([soufeel.com](https://soufeel.com/?utm_source=openai))

Does Soufeel use temporary authorization holds on my card?

Soufeel may place a small temporary authorization on your card when you submit payment to verify that the card is valid and has sufficient funds. This appears as a pending charge and should automatically drop off within a few business days, leaving only the final order amount posted to your statement.

How can I confirm which order a Soufeel charge is linked to?

Search your email for messages from “soufeel.com” or “cs@soufeel.com” around the transaction date, then compare the total in the order confirmation with the amount on your statement. If you created a Soufeel account, you can also log in on soufeel.com and check your order history for matching totals and dates. ([soufeel.com](https://soufeel.com/?utm_source=openai))

How do I request a refund or change/cancel a Soufeel order?

Because many Soufeel items are personalized, changes and cancellations are time sensitive. If you need to modify or cancel an order, contact Soufeel support immediately through their support portal or at cs@soufeel.com with your order number. For delivered items, Soufeel advertises a 90-day return or exchange window subject to their return policy and product type. ([soufeel.com](https://soufeel.com/?utm_source=openai))

Why is my Soufeel charge amount different from what I expected?

Differences in the final charge can come from shipping upgrades, taxes or duties, applied discounts, or currency conversion if your card is not billed in USD. Review your order confirmation and invoice for line items, and check with your bank for any foreign transaction or currency conversion fees added on top of the merchant’s charge.

Does Soufeel offer recurring subscriptions or monthly charges?

Soufeel primarily operates on a one-time purchase model for personalized jewelry and gifts and does not commonly bill as a subscription. If you see repeated Soufeel charges you don’t recognize, check whether multiple separate orders were placed, and if not, contact Soufeel support and then your bank to investigate potential unauthorized use.

How do I contact Soufeel about an unrecognized or incorrect charge?

You can reach Soufeel through their online support portal or by emailing cs@soufeel.com. Include your full name, the email address used for ordering (if known), the exact charge amount, currency, and transaction date so they can search their system. If they cannot locate a matching order and you still suspect fraud, follow up with your card issuer to dispute the transaction. ([soufeel.com](https://soufeel.com/?utm_source=openai))

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