CoverMy

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CoverMy is a UK-based insurance brand offering pet, travel, breakdown, gadget, vehicle and other specialist personal lines insurance products.

Grantham, Lincolnshire, United Kingdom
Owned by Petcover Group

About CoverMy

CoverMy is a specialist insurance provider based in the United Kingdom, trading as Reach Financial Services Limited. It offers a wide range of personal lines insurance products including pet insurance (dogs, cats, exotics, horses), travel insurance, UK and European breakdown cover, gadget insurance, temporary car cover, GAP insurance, home insurance, courier and other motor-related policies. Policies are underwritten by third‑party insurers (for example Fortegra Insurance UK Limited for certain pet products), with CoverMy acting as the administrator and customer-facing brand.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

A charge labeled "apf/covermy" on a card statement is very likely related to an insurance premium or renewal handled by CoverMy, such as a pet, breakdown, gadget, vehicle or travel policy. Customers may be billed as a one-off payment for annual cover or in recurring monthly instalments, depending on the product and payment choice at purchase. The descriptor can appear slightly shortened or combined with funding/processing references, but the core "covermy" portion typically indicates a policy set up through CoverMy's UK platform.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

If you’re unsure about a CoverMy charge, the best approach is to locate the original welcome or renewal email, which includes your policy number, cover type and payment schedule. You can also log in or request help via the CoverMy website, or contact their customer service team by phone or email to confirm which policy the payment relates to, check the next billing date, or query cancellations and refunds. Keeping copies of policy documents, direct debit confirmations, and any cancellation emails will make resolving billing questions faster.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

Bank Statement Variations

1 known variations

These are the raw merchant codes that appear on bank and credit card statements that we've identified as belonging to CoverMy.

  1. apf/covermy

Frequently Asked Questions

Why is there a charge from "apf/covermy" on my card statement?

A charge described as "apf/covermy" is most likely an insurance premium collected by CoverMy for one of its policies, such as pet, breakdown, travel, gadget, or vehicle cover. If you recently bought or renewed a policy through CoverMy, or switched to monthly instalments, this payment will usually correspond to that premium.

What types of insurance policies does CoverMy bill for?

CoverMy administers a variety of policies including pet insurance (dogs, cats, exotics, horses), UK and European breakdown cover, gadget insurance, travel insurance, temporary car insurance, GAP insurance, courier and motor-related policies, and some home and warranty products. Any of these could generate a CoverMy card or direct debit charge depending on how you chose to pay.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

Is my CoverMy policy paid monthly or annually, and how can I check?

CoverMy policies can often be paid either in a single annual payment or in monthly instalments. To confirm which you selected, check your Certificate of Insurance and welcome email or log into your online account. These documents show the total premium, payment frequency, and the date each instalment is due. If you can’t find them, contact CoverMy’s customer service team for a breakdown of recent payments.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

How do I cancel a CoverMy insurance policy so future charges stop?

To cancel your CoverMy policy, review the cancellation section in your policy wording, then contact CoverMy via the phone number or email address listed in your documents. Some products allow cancellations within a cooling‑off period for a full or partial refund if no claims have been made; after that, cancellation terms may vary by product. Always request written confirmation of cancellation so you can verify that future card or direct debit payments will stop.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

How can I request a refund or dispute a CoverMy charge?

First, confirm which policy the charge relates to and check the policy’s refund and cancellation rules in your documentation. If you believe you were charged in error—such as after cancelling, or for the wrong amount—contact CoverMy directly by phone or email with your policy number, the date and amount of the charge, and any supporting evidence. They can review the case, adjust or refund if appropriate, and issue written confirmation. If you still disagree with the outcome, you can then speak with your card issuer or follow the complaints process outlined in your policy paperwork.([covermy.co.uk](https://covermy.co.uk/pet-insurance/make-a-claim/?utm_source=openai))

Does CoverMy place temporary authorisation holds on my card?

When you first take out a policy or update your payment details, your bank may show a temporary authorisation hold from CoverMy while the payment is being verified. This hold usually drops off automatically after the transaction settles or is reversed. If a pending CoverMy amount remains on your statement for more than a few days, contact both CoverMy and your bank to confirm the final status.

How do I contact CoverMy about a billing or claims question?

You can reach CoverMy’s UK-based team using the contact details in your policy and on their website. Typical options include a customer service phone line and email addresses such as admin or dedicated claims inboxes for specific products (for example, pet claims). When you contact them, have your policy number, pet or vehicle details, and recent payment dates ready so they can quickly locate your account.([covermy.co.uk](https://covermy.co.uk/?utm_source=openai))

Can more than one CoverMy policy be billed to the same card or bank account?

Yes. If you hold multiple CoverMy policies—for example, pet insurance and breakdown cover, or several pets insured at once—premiums can be billed to the same card or bank account. On your statement, these may all appear under a similar "CoverMy" descriptor, so it’s important to compare the amounts and dates against each policy schedule or ask CoverMy for an itemised list of active policies and their payments.

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