About Innovative Retail Pty Ltd
Innovative Retail Pty Ltd is an Australian private company based in Box Hill South, Victoria, best known for operating children’s coin-operated amusement rides in shopping centres and other high-traffic retail environments. Trading under business names including Ride On! Entertainment and similar variants, the company provides, installs, and maintains themed kiddie rides that children can sit in and enjoy for a short paid session. Its operations span multiple sites, and it supports both Australian and New Zealand activities via its related entities and websites. ([abr.business.gov.au](https://abr.business.gov.au/ABN/View?abn=54007653250&utm_source=openai))
A card charge with the descriptor “INNOVATIVE RETAIL PTY BOX HILL SOUT” is most likely a transaction for one or more children’s amusement rides used at a shopping centre or similar venue. These rides are typically paid for via card-tap terminals mounted on or near the equipment, and the legal entity name (Innovative Retail Pty Ltd) rather than a consumer-facing brand often appears on bank and card statements. Charges are usually small, one-off amounts but may appear multiple times if several rides were taken in a short period (for example, multiple swipes or multiple children taking turns).
If you are unsure about a charge from Innovative Retail Pty Ltd, first think back to any recent visits to shopping centres or family venues where your child may have used coin- or card-operated rides. Check any on-screen receipts or SMS/email receipts if you entered contact details at the terminal. You can also visit their website to find contact information and request more detail about a specific transaction by providing the date, time, amount, and the last four digits of your card. If the transaction still looks unfamiliar after verifying with family members and checking receipts, contact your bank to dispute the charge or block your card as appropriate.