About New Balance
New Balance is an American athletic footwear and apparel company that designs, manufactures, and sells performance running shoes, walking shoes, lifestyle sneakers, and sportswear. The brand is particularly recognized for its numbered shoe lines (such as the 990, 574, and 1080 series), wide sizing options, and a mix of U.S. and international manufacturing. They sell through their own retail stores, outlet locations, e-commerce site, and numerous third‑party retailers.
A New Balance charge on your card typically indicates a purchase of shoes, clothing, or accessories from a New Balance‑branded store, outlet, or their official website. The descriptor fragment you provided likely includes part of a store address (E Imperial Hwy, CA) combined with the merchant name truncated as “New Balanc,” which is consistent with how some bank systems shorten descriptors. Charges can be one‑time in‑store card-present purchases, online orders, or occasional pre‑authorizations or adjustments related to returns and exchanges.
If you’re unsure about this charge, start by checking your email for order confirmations from New Balance around the transaction date, as well as your New Balance online account if you have one. You can also compare the amount and date to any recent in‑store receipts, particularly from a New Balance store or outlet near East Imperial Highway in California. For further help, contact New Balance customer service via their website or call the store where you believe the purchase was made, providing the date, amount, and the last four digits of the card; your bank can also supply additional transaction details or initiate a dispute if the charge appears unauthorized.