About AppLovin
AppLovin is a mobile app technology company that provides software, infrastructure, and marketing tools to app developers and brands. Its platform includes user acquisition, in‑app monetization, mediation, and analytics products designed to help mobile apps grow their user base and revenue. AppLovin works largely behind the scenes in the mobile ecosystem, powering ad delivery and optimization in thousands of apps worldwide.
A charge from AppLovin on a bank or card statement typically relates to business services such as advertising campaigns, software platform usage, or other B2B services purchased by app publishers, agencies, or brands. In most cases, individual consumers do not pay AppLovin directly; instead, businesses funding mobile advertising or using AppLovin’s software may see recurring or campaign-based charges. Occasionally, you might see their name in relation to developer tools or self‑serve advertising accounts that bill monthly or per spend threshold.
If you’re unsure about an AppLovin charge, first check any AppLovin advertiser, developer, or business account you or your organization may have set up, including self‑serve UA (user acquisition) accounts and any linked corporate cards. Locate invoices or billing history in the account dashboard to match dates and amounts. For unresolved questions, contact AppLovin support through their official website, providing the last four digits of the card, billing date, and amount (but never your full card number by email). If you suspect fraud and cannot locate a corresponding account, contact your bank or card issuer to dispute or block the charge.