About Bitly
Bitly is a URL shortening and link management platform headquartered in New York, NY. It allows individuals, businesses, and marketing teams to create branded short links, track clicks and engagement, manage QR codes, and analyze performance across campaigns. Bitly offers self-serve plans for small teams and creators, as well as enterprise-grade solutions with advanced analytics, branded domains, user permissions, and integrations with marketing and social media tools.
A Bitly charge may appear on your bank or card statement when you pay for a Bitly subscription, upgrade from a free plan, purchase additional features (like higher link/QR code limits), or renew an existing plan. Charges are typically billed on a monthly or annual recurring basis, depending on the plan you selected at checkout. You might also see a temporary small authorization hold when you first sign up or update your payment method, which should drop off automatically. Trial periods, promotional upgrades, or switching plans can also result in prorated or unusual-looking amounts.
To verify a Bitly charge, start by logging into your account at bitly.com and checking the Billing or Subscription section for your current plan, invoices, and payment history. Compare the date and amount in your Bitly billing history to what appears on your statement; Bitly may appear as “BITLY”, “BITLY INC”, or similar descriptors. If you still have questions, contact Bitly support through the Help Center at support.bitly.com while signed in, and include the last 4 digits of the card, billing date, and amount (never send full card numbers). Common issues—such as duplicate accounts under different email addresses, forgotten upgrades, or auto-renewals—can usually be resolved by consolidating accounts, cancelling unused subscriptions, or requesting a review of recent charges.