Bitly

Software100% confidence

Bitly is a URL shortening and link management platform that provides tools for creating, tracking, and optimizing links used in digital marketing and communications.

New York, NY

About Bitly

Bitly is a URL shortening and link management platform headquartered in New York, NY. It allows individuals, businesses, and marketing teams to create branded short links, track clicks and engagement, manage QR codes, and analyze performance across campaigns. Bitly offers self-serve plans for small teams and creators, as well as enterprise-grade solutions with advanced analytics, branded domains, user permissions, and integrations with marketing and social media tools.

A Bitly charge may appear on your bank or card statement when you pay for a Bitly subscription, upgrade from a free plan, purchase additional features (like higher link/QR code limits), or renew an existing plan. Charges are typically billed on a monthly or annual recurring basis, depending on the plan you selected at checkout. You might also see a temporary small authorization hold when you first sign up or update your payment method, which should drop off automatically. Trial periods, promotional upgrades, or switching plans can also result in prorated or unusual-looking amounts.

To verify a Bitly charge, start by logging into your account at bitly.com and checking the Billing or Subscription section for your current plan, invoices, and payment history. Compare the date and amount in your Bitly billing history to what appears on your statement; Bitly may appear as “BITLY”, “BITLY INC”, or similar descriptors. If you still have questions, contact Bitly support through the Help Center at support.bitly.com while signed in, and include the last 4 digits of the card, billing date, and amount (never send full card numbers). Common issues—such as duplicate accounts under different email addresses, forgotten upgrades, or auto-renewals—can usually be resolved by consolidating accounts, cancelling unused subscriptions, or requesting a review of recent charges.

Bank Statement Variations

1 known variations

These are the raw merchant codes that appear on bank and credit card statements that we've identified as belonging to Bitly.

  1. BITLY.COM +16466785610 US

Frequently Asked Questions

Why do I see a recurring Bitly charge on my credit card or bank statement?

A recurring Bitly charge usually means you have an active paid subscription (such as a Creator, Professional, or Enterprise plan) that renews monthly or annually. Bitly subscriptions auto-renew by default until you cancel them in your account settings. Check your Bitly Billing page to see which plan you’re on and your renewal date. If you manage multiple brands or teams, you may have more than one paid workspace under different logins.

What are typical Bitly subscription prices and billing cycles?

Bitly offers a free plan and several paid tiers that are billed either monthly or annually. As of recent pricing, self-serve plans often range roughly from around $8–$35 per month when billed annually, with higher-priced plans for teams and enterprise customers. Your exact amount depends on factors like link/QR code limits, number of users, and whether you chose monthly or annual billing. You can see your current rate and next charge date in Account Settings → Billing at bitly.com.

How can I cancel my Bitly subscription so future charges stop?

To cancel, log in to your Bitly account, go to Account Settings (or your profile menu) and open the Billing or Subscription section. There you can downgrade to the free plan or cancel auto-renew for your current paid plan; your access normally continues until the end of the billing period you’ve already paid for. Make sure you complete all steps until you see confirmation that your plan will not renew. If you can’t access the original email on the account, contact Bitly support with proof of ownership so they can help locate and adjust the subscription.

Why do I see a small or unexpected Bitly charge or $0–$1 authorization?

Bitly or its payment processor may place a small temporary authorization (sometimes $0 or $1) when you add or update a card to verify it is valid. This is not an actual charge and should disappear or move from “pending” to removed within a few business days. If you see a small posted amount that didn’t drop off, compare it with your Bitly invoices in the Billing section. If it doesn’t match any invoice, contact your bank and Bitly support for clarification.

How do I get a refund for a Bitly charge I didn’t intend or don’t recognize?

Start by reviewing your Bitly Billing page and any email receipts to confirm which plan was purchased and when. Bitly’s standard policy is that subscriptions are prepaid for the selected term and may not be automatically refundable once renewed, but they can review requests case by case—especially for recent renewals or accidental upgrades. Reach out through the Bitly Help Center (support.bitly.com), include the charge amount, billing date, and the email on the account, and explain why you’re requesting a refund. If you genuinely don’t recognize the account, your bank may also help investigate potential unauthorized use.

Why was I charged by Bitly after I thought I cancelled or downgraded?

Bitly charges at the start of each billing cycle, and cancellations typically take effect at the end of the current paid period. If you cancelled after your renewal date, your subscription may remain active until the next cycle, which can look like an extra charge. Log in and confirm that your plan shows as cancelled or set not to renew, and check the “Next billing date.” If the dates don’t match what you expected, contact Bitly support with a screenshot of your cancellation confirmation for review.

How can I find the Bitly account that is being billed if I manage multiple logins?

First, search your email accounts (including work and personal) for keywords like “Bitly receipt,” “Bitly invoice,” or “Your Bitly subscription.” The email address that receives invoices is usually the one associated with the billed account. You can also compare the last four digits of the card shown in Bitly’s Billing section to your physical card or statement. If you still can’t locate it, contact Bitly support with the billing amount, date, and the name on the card so they can help identify the correct account.

How do I contact Bitly about a billing question or disputed charge?

The primary way to reach Bitly about billing is through their online Help Center at support.bitly.com, where you can submit a request while signed in or as a guest. For faster assistance, include your account email, the exact charge amount, date, currency, and a partial screenshot of the statement line (masking full card numbers). Bitly typically follows up by email, and they may ask for additional details to verify account ownership before making changes to your subscription or issuing any credits.

This merchant is in the Software category

Browse all

Got more mystery charges?

Paste your bank statement codes and we'll tell you exactly who charged you.

Find out who charged you