About Cake Equity
Cake Equity is an Australian software platform designed to help startups and growing companies manage their ownership, equity, and fundraising in one place. Based in Palm Beach, Queensland, Cake Equity provides tools for managing cap tables, shareholder registers, employee stock option/ESOP plans, secondary sales, and capital-raising workflows. The platform is used by founders, CFOs, lawyers, and investors to keep equity records clean, compliant, and up to date, with features like digital option grants, online signing, and investor reporting.
A Cake Equity charge typically appears on your bank or card statement when your company pays for a Cake subscription or an associated equity management service. Common scenarios include monthly or annual software subscriptions for cap table and ESOP management, upgrades to higher plan tiers as your company grows, and fees linked to specific activities like adding more stakeholders or running large option plans. You may also see temporary authorization holds when you first add or update a payment method, or pro‑rated charges if you change plans mid-cycle. Some companies start on a trial or free tier and then transition into a paid subscription once they begin issuing options or adding more stakeholders.
If you’re unsure about a Cake Equity charge, first log into your company’s Cake account at cakeequity.com and check the Billing or Subscription section for invoices, plan details, and payment history. If you don’t have access, ask your company’s founder, finance/HR lead, or whoever manages equity to confirm whether the subscription is in use. For unresolved questions, you can contact Cake’s support team via the help widget on their website or in-app, or by using the contact options listed at cakeequity.com (including their support email and help center). Have details like the last 4 digits of the card, charge date, amount, and your company name ready so they can quickly locate the transaction, clarify whether it’s a subscription, one‑off fee, or authorization hold, and help with cancellations, plan changes, or refund requests where appropriate.