About MyLoyal
MyLoyal is a customer loyalty software provider that builds white-label loyalty apps and wallet-based solutions for restaurant groups, retailers, and hospitality brands. Its platform supports points, digital stamp cards, tiered rewards, special campaigns, VIP invitations, and in-app news and offers, all managed through an admin panel with analytics and customer insights. The company operates under the legal entity MyLoyal ApS and is headquartered in Copenhagen, Denmark, with an additional presence in Vilnius, serving clients across multiple countries. ([dk.linkedin.com](https://dk.linkedin.com/company/myloyal?utm_source=openai))
A charge labeled “send.myloyal” on a bank or card statement is most likely related to a transaction processed via MyLoyal’s loyalty platform or white-label app for one of their business clients, such as a restaurant, café, bar, or retailer running a MyLoyal-powered program. This could reflect a purchase where loyalty points or wallet savings were earned or redeemed, the purchase of a gift card or top‑up within a loyalty app, or a payment initiated through a MyLoyal-integrated system. In some cases, the descriptor may show the platform/domain (e.g., send.myloyal) rather than the underlying merchant’s brand name, especially for in-app or wallet-based payments. ([ismageriet.dk](https://ismageriet.dk/en/pages/loyalty-program?utm_source=openai))
If you don’t recognize a MyLoyal-related charge, first check any restaurant or retail loyalty apps you use (particularly in regions where MyLoyal operates) for recent purchases, top‑ups, or redemptions on the same date and amount. You can usually find receipts or transaction histories within the merchant’s app or account area. If questions remain, contact the underlying business (the restaurant or store where you shopped) and reference the date, amount, and the “send.myloyal” descriptor; they can often look up the transaction via their MyLoyal dashboard. For unresolved disputes or suspected fraud, you should also contact your card issuer promptly to report the charge and initiate a formal dispute if necessary.