About Sprout
Sprout is a customer relationship management (CRM) and marketing automation platform built specifically for hospitality, leisure, and events businesses. Venues such as restaurants, bars, hotels, clubs, attractions, and event spaces use Sprout to centralize guest data from multiple sources (bookings, Wi‑Fi, POS, ticketing, and loyalty systems) into a single profile. From there, Sprout enables targeted email and SMS campaigns, automated guest journeys, and personalized offers designed to increase repeat visits, grow per‑guest spend, and build long‑term loyalty. The company is based in Melbourne, Victoria, Australia and operates online via its web platform at sproutsend.com.
A Sprout charge may appear on your bank or card statement when your venue or organization pays for its CRM and marketing platform subscription. Most customers are billed on a recurring basis (monthly or annually) for a software-as-a-service (SaaS) plan that may include a set number of contacts, venues, or messages, with additional charges for exceeding agreed limits or adding modules (such as SMS, marketing automation, or integrations). You might also see one‑time charges for onboarding or consulting services, SMS top-ups, campaign sends, or an authorization hold placed when first adding or updating a payment method. If your business started on a trial or promotional period, the first paid charge typically occurs automatically at the end of that trial, based on the plan you selected in your agreement or online account.
If you’re unsure why you see a Sprout charge, start by checking with your venue’s owner, marketing manager, or finance team to see if your business uses Sprout for CRM or marketing. Then log into your Sprout account (or ask the account holder) and review the Billing or Subscription section for recent invoices, plan details, and payment history, which normally match what appears on your statement. To resolve questions, use the support or contact options listed at sproutsend.com or within the platform (such as an in‑app help widget or contact form) and provide the last four digits of the card, the charge date, amount, and business name. Common issues—like duplicate subscriptions, outdated cards, overage fees, or trial-to-paid transitions—are usually resolved by updating billing details, adjusting your plan, or requesting a review of the transaction with Sprout’s support team.