Wild

Personal Care90% confidence

Wild is a personal care brand offering refillable, plastic‑free natural deodorants and other body care products, marketed in the U.S. under the Wild USA label.

London, United Kingdom
Owned by Unilever

About Wild

Wild is a sustainable personal care brand best known for its refillable natural deodorants, which use aluminum cases and plastic‑free refills made with predominantly natural ingredients. Operated by Wild Cosmetics Ltd, the company has expanded its range to include hand and body wash, lip balm, and other refillable body care formats, all positioned around reducing single‑use plastic and offering bold, unique fragrances. In the U.S. market, these products are often branded as “Wild USA” and sold direct‑to‑consumer as well as through retailers like Target and online marketplaces.

A charge labeled something like “SP WILD USA CART.WILDDEO.NJ” is most likely from an online purchase of Wild deodorant or other refillable Wild body care products, processed via Shopify (“SP”) through Wild’s U.S. storefront (the “cart.wilddeo” reference aligns with Wild deodorant ecommerce pages). Customers may see one‑time charges for starter kits, cases, and refills, or recurring charges if they opted into a subscription/refill plan. Small, closely spaced charges can also occur if multiple separate orders or add‑ons were placed around the same time.

If you don’t recognize this charge, first check your email (including spam) for order confirmations from Wild or WeAreWild, and log into your Wild account (or the retailer, such as Target.com or Shop.app) using the email tied to your card to view recent orders and subscription settings. Verify whether any family members used your card for a Wild deodorant purchase. For billing questions or refund requests, you can contact Wild via the support/contact options on their website; subscription customers can usually pause, skip, or cancel refills directly from their account dashboard. If you still suspect the charge is unauthorized after checking these avenues, contact your card issuer to dispute the transaction and request a new card number.

Bank Statement Variations

1 known variations

These are the raw merchant codes that appear on bank and credit card statements that we've identified as belonging to Wild.

  1. SP WILD USA CART.WILDDEO.NJ

Frequently Asked Questions

Why do I see a charge from “WILD USA” or “SP WILD USA CART.WILDDEO” on my card?

This descriptor typically refers to an online purchase from Wild’s U.S. storefront for refillable deodorant or other Wild body care products, often processed via Shopify. Review your email for an order confirmation from Wild/WeAreWild and check your Wild account or the retailer you used (such as Target.com or Shop.app) to match the date and amount of the charge.

Does Wild offer deodorant subscriptions, and how do those charges appear?

Wild offers subscription plans for deodorant and other refills, which bill automatically at the interval you chose (for example, every 4–8 weeks). These recurring charges may show up as “WILD USA” or similar descriptors on your statement around your renewal date; you can see your next billing date and manage the plan in your Wild account.

How can I cancel or pause my Wild deodorant subscription to stop future charges?

Log in to your Wild account using the email you used at checkout, go to your subscriptions or account settings, and choose to pause, skip a shipment, change the frequency, or cancel. Be sure to do this before your next renewal date, as Wild typically charges at the start of each refill cycle.

What are common order amounts for Wild USA purchases?

Typical one‑time charges include starter packs (case plus refill) and bundles, often in the range of a few tens of dollars depending on the number of refills and any promotions. Smaller amounts may correspond to single refill pods, while larger totals can reflect multi‑pack bundles or combined deodorant and body‑care orders.

Does Wild place temporary authorization holds on my card?

Like many ecommerce merchants, Wild’s payment processor may place a small temporary authorization on your card when you first place an order or update your payment method. These pending amounts should drop off automatically within a few business days and will be replaced by the final settled transaction if the order goes through.

How do I request a refund or report a problem with my Wild order?

If your Wild order arrived damaged, incorrect, or you were billed in error, go to wearewild.com and use their help or contact form, or reply to your order confirmation email with your order number and an explanation of the issue. Wild’s support team can advise on replacements, refunds, or returns, subject to their current returns policy.

Can someone else’s Wild order cause a charge on my card?

Yes. If a family member or friend used your card to buy Wild products—particularly online or through a shared device—the charge will still appear under your name as “WILD USA” or similar. Check with household members and review saved payment methods in their Wild or retailer accounts before assuming the charge is fraudulent.

What should I do if I don’t have a Wild account but see this charge?

Search your email for any order confirmation from Wild or WeAreWild, including in spam, in case a guest checkout was used. If you find nothing and no one you know placed an order with your card, contact your bank or card issuer to dispute the charge, and consider requesting a replacement card to prevent further unauthorized use.

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